{"id":7660,"date":"2022-04-20T12:02:08","date_gmt":"2022-04-20T16:02:08","guid":{"rendered":"https:\/\/www.aesu.com\/?p=7660"},"modified":"2022-04-20T12:02:08","modified_gmt":"2022-04-20T16:02:08","slug":"italys-oldest-gelateria-palazzo-del-freddo-di-giovanni-fassi","status":"publish","type":"post","link":"https:\/\/bobeckmedia.com\/aesu\/italys-oldest-gelateria-palazzo-del-freddo-di-giovanni-fassi\/","title":{"rendered":"Italy\u2019s Oldest Gelateria \u2013 Palazzo del Freddo di Giovanni Fassi"},"content":{"rendered":"<figure id=\"attachment_7661\" aria-describedby=\"caption-attachment-7661\" style=\"width: 366px\" class=\"wp-caption alignright\"><a href=\"https:\/\/bobeckmedia.com\/aesu\/wp-content\/uploads\/2022\/04\/GettyImages-691984562.jpg\"><img decoding=\"async\" class=\" wp-image-7661\" src=\"https:\/\/bobeckmedia.com\/aesu\/wp-content\/uploads\/2022\/04\/GettyImages-691984562.jpg\" alt=\"Italy\u2019s Oldest Gelateria \u2013 Palazzo del Freddo di Giovanni Fassi\" width=\"366\" height=\"244\" \/><\/a><figcaption id=\"caption-attachment-7661\" class=\"wp-caption-text\">In 1880, Rome\u2019s oldest and arguably most famed gelateria opened its doors for the first time.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Gelato is wholly Italian in its origins. The tasty dessert, in the form we know it today, was invented by Italian chef Francesco Procopio dei Coletti in Paris in the late 1600s. This effort earned him <\/span><a href=\"https:\/\/bobeckmedia.com\/aesu\/france-travel-tips\/french-pastries-to-sink-your-teeth-into\/\"><span style=\"font-weight: 400;\">French<\/span><\/a><span style=\"font-weight: 400;\"> citizenship and an exclusive license from the king of France to sell gelato, making him the only seller in the entire kingdom. Back in the motherland, gelato became accessible to the general public by the mid eighteenth century. And in 1880, Rome\u2019s oldest and arguably most famed gelateria opened its doors for the first time. Visiting the Palazzo del Freddo di Giovanni Fassi and having some of their famed gelato is absolutely a must when visiting the <\/span><a href=\"https:\/\/bobeckmedia.com\/aesu\/italy-travel-tips\/the-cats-of-rome\/\"><span style=\"font-weight: 400;\">Eternal City<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">The Royal Origins of Fassi<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Giovanni Fassi, the namesake of the gelateria, was born in 1880. His father Giacomo had just opened his small shop the same year, and initially the Fassi shop was in the business of selling ice and beer, although they also experimented with selling sorbet. Giovanni helped out around the shop as a kid, and in 1900 became an apprentice pastry chef and ice cream maker for the royal house of the king of Italy. He trained for two years at the royal house, but decided to resign after a court order banned beards and mustaches amongst royal kitchen staff (Giovanni was too proud of his mustache to shave it). Upon returning to the family business, they picked up and moved to Piazza Navona opening a pastry and ice cream shop to put Giovanni\u2019s training to work.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Innovations<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Giovanni was forward-thinking, adopting new technology and inventing new methods of consuming his delicious gelato. When electricity first began to spread, he acquired some of the first electric cooler machines manufactured in <\/span><a href=\"https:\/\/bobeckmedia.com\/aesu\/austria-travel-tips\/the-legend-of-krampus\/\"><span style=\"font-weight: 400;\">Germany<\/span><\/a><span style=\"font-weight: 400;\">. His wife, Giuseppina, was integral to the success of the business and is credited as one of the first successful female entrepreneurs in Rome. And the Fassi family seemingly invented ice cream on a stick with the Ninetto \u2013 named after Giovanni\u2019s nickname among friends.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Commercial Growth<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since the early 1900s, the Fassi name has grown in prominence around the world. Giovanni passed away in 1977 at the age of 97, while his wife Giuseppina passed five years later. The Fassi family continued to run and promote the business through Giovanni\u2019s son Leonida, then his sons Giovanni, Daniela, and Fabrizio. The Fassi name has even been used for franchising to take their genuine Italian gelato around the world \u2013 you can now even find Fassi gelato in Korea and China! But there is something magical about eating it in the place where it all began over a hundred years ago.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Explore the World with AESU!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you ready to plan an adventure of a lifetime? AESU offers unique, thrilling travel programs for college students and young professionals at affordable rates. Each trip is action-packed and informal\u2014designed just for people your own age. We are also able to design custom tours just for your group. We\u2019re also offering a Scotland Adventure trip in 2023 called \u201cTreasures of Scotland\u201d, with more information coming soon!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Experience an exhilarating adventure in 2022 on the\u00a0<\/span><a href=\"https:\/\/res.aesu.com\/stw\/STWProduct.aspx?Theme=AESU&amp;ProductCode=22-COS-AESU\"><span style=\"font-weight: 400;\">Cosmopolitan<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/res.aesu.com\/stw\/STWProduct.aspx?Theme=AESU&amp;ProductCode=22-GES-AESU\"><span style=\"font-weight: 400;\">Great Escape<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/res.aesu.com\/stw\/STWProduct.aspx?Theme=AESU&amp;ProductCode=22-GRE-AESU\"><span style=\"font-weight: 400;\">Greek Island Hopper tour,<\/span><\/a><span style=\"font-weight: 400;\">\u00a0and more! 2022 tour dates are now available! If you have any questions or want help booking your next adventure, please contact AESU by calling 800-638-7640, or fill out the contact form found on our website. Follow AESU on\u00a0<\/span><a href=\"https:\/\/www.facebook.com\/AESUTravel\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/twitter.com\/aesutravel\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/www.instagram.com\/aesutravel\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/www.linkedin.com\/company\/214296\/admin\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">, and\u00a0<\/span><a href=\"https:\/\/www.pinterest.com\/aesutravel\/\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gelato is wholly Italian in its origins. The tasty dessert, in the form we know it today, was invented by Italian chef Francesco Procopio dei Coletti in Paris in the late 1600s. This effort earned him French citizenship and an exclusive license from the king of France to sell gelato, making him the only seller [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[32],"tags":[710,33,34],"class_list":["post-7660","post","type-post","status-publish","format-standard","hentry","category-italy-travel-tips","tag-gelateria","tag-italy-2","tag-rome"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Italy\u2019s Oldest Gelateria \u2013 Palazzo del Freddo di Giovanni Fassi - AESU Travel<\/title>\n<meta name=\"description\" content=\"In 1880, Rome\u2019s oldest and arguably most famed gelateria opened its doors for the first time. 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